Washington, DC
Theatrical Campaign
A concentrated Washington, DC audio and owned-media campaign supporting the theatrical engagement of Ask E. Jean at the Angelika Pop-Up at Union Market. The buy anchors on the market's two most trusted news brands — WTOP and WAMU 88.5 — pairing on-air weight with direct inbox access to each station's subscriber base, built to drive awareness and ticket sales through opening weekend and the guest screenings.
Status as of July 20: WAMU broadcast and streaming launched on schedule today. WTOP launches Tuesday, July 21. The WAMU dedicated email sends Tuesday, July 21, with WTOP newsletter inclusions following on July 22 and 24.
| Channel | Partner | Flight | Investment | Status |
|---|---|---|---|---|
| Terrestrial Radio | WTOP — News/Traffic/Weather | Jul 21–26 | $7,500 | ● Launches Jul 21 |
| Terrestrial Radio | WAMU 88.5 — NPR | Jul 20–26 | $12,500 | ● In Flight |
| Streaming Audio | WAMU Live Stream — :15 pre-roll | Jul 20–26 | Included | ● In Flight |
| Dedicated Email | WAMU 88.5 — 65,000 subscribers | Jul 21 | Included | ● Sends Jul 21 |
| E-Newsletter | WTOP — DMV Daily | Jul 22 & 24 | Included | ● Scheduled |
WTOP
Washington's number one news station and the most-listened-to signal in the market. Fifteen :30 spots across morning and afternoon drive over the six-day flight, delivering a planned 403,700 impressions against a net reach of 269,300. Rather than run a single creative, the buy uses a three-version rotation so the message stays accurate to the day it airs — awareness before opening, Congressman Jamie Raskin's Saturday introduction on opening weekend, and a clean now-playing cut once his appearance has passed.
Campaign Status: Creative approved and in production. Flight launches Tuesday, July 21. Air checks and station reporting will be added as they become available.
WAMU 88.5
Washington's NPR news station, reaching an audience that over-indexes on education, income, arts attendance, and civic participation. Twenty :15 sponsor messages across the weekday schedule, plus four bonus weekend placements in Weekend Edition, Wait Wait… Don't Tell Me!, Tiny Desk, Hot Jazz Saturday Night, and The Big Broadcast — delivering a planned 903,200 broadcast impressions with an additional 40,000 from live stream pre-roll. Copy was written to public radio underwriting standards and cleared by WAMU's internal review.
Campaign Status: Launched on schedule Monday, July 20. Broadcast and streaming are in flight.
Unskippable :15 pre-roll served to listeners streaming WAMU on desktop, mobile, and smart speakers. Carries the same approved sponsor copy as the broadcast schedule.
Email & Newsletter
Direct inbox placements with both stations' subscriber bases. WAMU's dedicated email delivers 100% share of voice to 65,000 subscribers with an average open rate of 35%, while WTOP's DMV Daily briefing carries two sponsored inclusions timed to land pre-opening and on opening day. Both drive directly to the Angelika showtimes page.
Ask E. Jean tells the extraordinary story of writer E. Jean Carroll—from Miss Cheerleader USA to trailblazing journalist, author, and beloved advice columnist. Opening Friday at the Angelika Pop-Up at Union Market. Get tickets at askejeanfilm.com.
Ask E. Jean tells the extraordinary story of writer E. Jean Carroll—from Miss Cheerleader USA to trailblazing journalist, author, and beloved advice columnist. Now playing at the Angelika Pop-Up at Union Market. Get tickets at askejeanfilm.com.