Washington, DC
Theatrical Campaign
A focused Washington, DC radio and email campaign supporting the theatrical engagement of Ask E. Jean at the Angelika Pop-Up at Union Market. The buy anchors on the market's two leading news radio brands — WTOP and WAMU 88.5 — pairing on-air reach with direct access to each station's subscriber base, built to drive awareness and ticket sales throughout opening weekend and the guest screenings.
Campaign Status: Campaign complete. All media ran as scheduled across both stations — WAMU broadcast, streaming, and the dedicated email, and WTOP radio and both DMV Daily newsletter inclusions. Delivery reporting, air checks, and station post logs are reflected throughout this recap.
| Channel | Partner | Flight | Investment | Status |
|---|---|---|---|---|
| Terrestrial Radio | WTOP — News/Traffic/Weather | Jul 22–26 | $7,500 | ● Complete |
| Terrestrial Radio | WAMU 88.5 — NPR | Jul 20–26 | $12,500 | ● Complete |
| Streaming Audio | WAMU Live Stream — :15 pre-roll | Jul 20–26 | Included | ● Complete |
| Dedicated Email | WAMU 88.5 — 65,000 subscribers | Jul 21 | Included | ● Sent Jul 21 |
| E-Newsletter | WTOP — DMV Daily | Jul 22 & 24 | Included | ● Both Inclusions Sent |
WTOP
Washington's leading news station and one of the most-listened-to signals in the market. Fifteen :30 spots across morning and afternoon drive, delivering a planned 403,700 impressions against a net reach of 269,300. Rather than relying on a single creative, the buy uses a three-version rotation so the message stays accurate to the day it airs — the first two spots carry the Saturday post-screening Q&A with director Ivy Meeropol, moderated by Aaron Parnas, and a clean now-playing cut takes over once the event has passed.
Campaign Status: Complete. All 15 ordered spots aired July 22–26, confirmed against the station post log, delivering a planned 403,700 impressions across morning and afternoon drive. Both DMV Daily newsletter inclusions ran on schedule, and off-air checks were captured for all three creatives. Delivery is reconciled against the post log below.
| Air Date | Air Time | Station | Agency |
|---|---|---|---|
| Jul 22, 2026 | 2:41:18 AM | WTOP-FM | Silbermann Media Group |
| Jul 22, 2026 | 9:07:44 AM | WTOP-FM | Silbermann Media Group |
| Jul 22, 2026 | 11:26:23 AM | WTOP-FM | Silbermann Media Group |
| Jul 22, 2026 | 6:52:20 PM | WTOP-FM | Silbermann Media Group |
| Jul 23, 2026 | 9:07:02 AM | WTOP-FM | Silbermann Media Group |
| Jul 23, 2026 | 2:27:03 PM | WTOP-FM | Silbermann Media Group |
| Jul 23, 2026 | 3:27:23 PM | WTOP-FM | Silbermann Media Group |
| Jul 23, 2026 | 8:26:33 PM | WTOP-FM | Silbermann Media Group |
| Jul 24, 2026 | 1:34:14 AM | WTOP-FM | Silbermann Media Group |
| Jul 24, 2026 | 5:36:22 AM | WTOP-FM | Silbermann Media Group |
| Jul 24, 2026 | 6:28:04 AM | WTOP-FM | Silbermann Media Group |
| Jul 24, 2026 | 1:52:23 PM | WTOP-FM | Silbermann Media Group |
| Jul 24, 2026 | 4:44:10 PM | WTOP-FM | Silbermann Media Group |
| Jul 25, 2026 | 3:21:39 PM | WTOP-FM | Silbermann Media Group |
| Jul 26, 2026 | 9:36:45 AM | WTOP-FM | Silbermann Media Group |
Ask E. Jean tells the extraordinary story of writer E. Jean Carroll—from Miss Cheerleader USA to trailblazing journalist, author, and beloved advice columnist. Opening Friday at the Angelika Pop-Up at Union Market. Get tickets at askejeanfilm.com.
Ask E. Jean tells the extraordinary story of writer E. Jean Carroll—from Miss Cheerleader USA to trailblazing journalist, author, and beloved advice columnist. Now playing at the Angelika Pop-Up at Union Market. Get tickets at askejeanfilm.com.
WAMU 88.5
Washington's NPR news station, reaching an audience with above-average education, household income, arts attendance, and civic participation. Twenty :15 sponsor messages across the weekday schedule, plus four bonus weekend placements in Weekend Edition, Wait Wait… Don't Tell Me!, Tiny Desk, Hot Jazz Saturday Night, and The Big Broadcast — delivering 903,200 broadcast impressions with an additional 40,208 delivered from live stream pre-roll at a 95% listen-through rate. Copy was written to meet WAMU underwriting standards and cleared by their internal review.
Campaign Status: Complete. Broadcast, streaming, and the dedicated email all delivered as scheduled, July 20–26. Air checks and final email reporting are included below.
Reach, frequency, and impression figures are Nielsen estimates (P18+, Washington DC Metro), to be refreshed against the July ratings book when it posts later this summer.
Unskippable :15 pre-roll served to listeners streaming WAMU on desktop, mobile, and smart speakers. Uses the same approved sponsor copy as the broadcast schedule.
